Overview: 

The integrated campaign involved consumers from all over the US applying for grants ranging from $5,000 to $250,000. Each consumer
that applied for a grant had to come up with an idea that would help the world. Each idea could fall under six areas: health, arts and culture, food and shelter, the planet and neighborhoods and education. In total, for every application that was submitted to the Pepsi Refresh platform. They gave $20 million dollars in grants to organizations and individuals that had ideas to refresh the world and make
it a better place.


Creative Direction     |      Brand Strategy       |     Art Direction