Overview: 
 
Evolving from an Netsuite Oracle-based framework, Feoda is a finance management and accounting software solution built specifically for Australian schools. We defined their product offering, positioned and executed their GTM strategy, together with evolving the core UI & UX dashboard interface design. An extensive B2B website with accompanying collateral was also developed together with fintech - specific content targeting the schools financial stakeholders.


Creative Direction     |      Brand Identity       |     UX + UI Website + Dashboard Design     |     Go-To-Market