The Challenge: 
 
Youth today are notoriously known to be complacent about retirement planning. The future is too distant and vague to compel them to start saving up. The industry practice of dull and patronising  communication has made the situation worse. The insight was that young people would understand the stark reality when their desired future is brought to life.
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The Solution :
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A time machine was built called the Aviva Futurator and it was open for 7 days at VivoCity, one of the largest malls in Singapore. Using latest HP touch screens and “Minority Report” style motion sensors a interactive drag and drop experience was built, that allowed the target to build their futures, complete with stretch limousines, designer beach villas and private jets. These futures
were projected onto Vivocity itself using projection morphing tech on in real time. However elaborate their futures were, Aviva ensured that they are next to them offering help and solutions. 

An online version was also launched of the Futurator, opening up this tool to a larger audience. Building on the same drag and drop wizardry, we allowed the online visitor to create their futures and post them up to Facebook and other social networks, sparking new and different conversations with their friends and family.

 
Creative Direction     |      Brand Strategy     |     UX + UI Website Design     |     Brand Campaign